Advertising & Marketing Blog

In a recent news release, IBM announced it is acquiring Coremetrics, a prominent online web-analytics company.This is somewhat surprising given that their largest competitor, Omniture, recently sold to Adobe Software for over $1 billion. Adobe and IBM seem like very different sorts of companies within the technology universe that would have an interest in web-analytics [...]

[Read more →]

A lot of recent press has been focused on mobile coupons of all shapes and forms. Coupons via SMS with promo codes or via bar codes, like for Starbucks and Target written up here, are just some of the ways marketers are delivering coupons to the users phone. I’ll try to break down mobile coupons [...]

[Read more →]