Advertising & Marketing Blog

In a recent article in the Wall Street Journal, full story by clicking here, it looks like many major restaurant chains are developing mobile apps that will piggy-back on the location based capabilities of newest generation smartphones, like the iPhone and google Android phone. The GPS capabilities will allow restaurants to target offers to customers [...]

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I haven’t been super up-to-speed on Twitter’s newly announced advertising model, so I recently read an article on Forbes (click to read full article here) that outlines the 101′s of their new model. Some may call is contextual advertising, others are calling engagement advertising. Simply put, they’re steering clear of the display ad-model and selling [...]

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