RevTrax was in the news recently with a new article published by co-founders Seth Sarelson and Jonathan Treiber (yours truly) in Multichannel Merchant titled “Ten Tips for Curtailing Coupon Fraud.” The article is for bricks & mortar retail, restaurant and packaged good manufacturers looking to embrace best practices for online coupons. I’ll let you guys [...]
Entries from April 2010
10 ways to reduce internet coupon fraud
April 23rd, 2010 · No Comments
Tags: Advertising / Marketing · Coupons · Customer Service · Entrepreneurship · Technology
Clear Channel launches out-of-home digital billboards
April 19th, 2010 · No Comments
MediaPost broke a newstory that announced Clear Channels endeavor into the digital out-of-home space with the installation of hundreds of digital billboards. Read the full article here for full details. I think that this will have a very mixed reaction both from advertisers and from consumers. Digital billboards are a huge investment to make compared [...]
Tags: Advertising / Marketing · Out-of-Home Digital
Consumers trust local newspaper sites most…
April 1st, 2010 · No Comments
MediaPost recently wrote an article focused on the newspaper industry that didn’t harp on the declining circulations and depleting ad-revenue for a change. The article, found here, talks about online local newspaper websites that focus on local content. It’s a very interesting report that consumers would trust local newspaper sites regarding content, editorials, etc. versus [...]
