Advertising & Marketing Blog

Just last week, Kmart launched a geo-targeted email campaign with a coupon only available at certain stores. Within hours, the coupon hit the deal sites and blogs and went “national” in a way they clearly did not intend. What ensued was short of mayhem. Consumers were printing and attempting to redeem them at their nearest [...]

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In an article published on Chain Store Age Magazine, available here, we spoke about the ongoing shift from direct mail to digital forms of 1-to-1 marketing, including email and social media. With the price of production and postage going up with no end in sight, digital marketing becomes ever more appealing from a cost perspective. [...]

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In a recent article published on iMedia Connection, RevTrax co-founders Seth Sarelson and Jonathan Treiber write about how retail and restaurant chains can use paid search marketing to facilitate the viral marketing of coupons on the internet that will drive foot traffic offline into the stores. Combining social media, email marketing and a well-executed search [...]

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In a recent article by Chain Store Age, Target announced that they are rolling out a mobile coupon initiative chain-wide, which will involve the ability for their stores/registers to scan bar codes off of customers’ mobile phones. This is a hugely significant evolution in digital marketing for two specific reasons. First, the President of Target.com, [...]

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In a recent article on MediaPost, Click Forensics announced that they are launching a new service to qualify impressions / traffic from display ads. I’m not sure the extent to which how they will be measuring fraud and validity of impressions from display advertising. I’m curious to know whether it’s fraud on the part of [...]

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