Advertising & Marketing Blog

by Jonathan Treiber of RevTrax

Entries from February 2010

Tremor Media improves targeting

February 25th, 2010 · No Comments

In a recent article on MediaPost, Tremor Media announced that they are improving their ad targeting by using more real-time audience data. Although a much needed improvement, this trend across the web certainly continues to blur the line between customer-privacy and ad-targeting… Check out the full article here.

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Tags: Advertising / Marketing · Technology