Google recently announced a deal with TiVo to use their anonymous user data from shows people watch via DVR and incorporate it via Google ad measurement system. The terms and details of the deal have not been disclosed but I wonder if Google is matching up IP addresses via TiVo and a user’s computer/internet connection [...]
Entries from January 2010
Google to use TiVo user data for ad tracking
January 28th, 2010 · No Comments
Tags: Advertising / Marketing · Search Engine Marketing · TV Advertising
