Advertising & Marketing Blog

In a recent article by MediaPost, Nielsen is predicting that by 2011, most cell phone users will be using a smart phone rather than a “regular” phone with less functionality and capabilities. The implications for this are huge for marketing and commerce. Smart Phones have way more functionality and can enable everything from mobile “apps” [...]

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In a very interesting blog post, which you can find here, Gavin Dunaway talked about how Social Media is spurring a new generation of “coupon clipper” that is replacing the more ambitious person who used to spend every Sunday clipping coupons from the newspaper. Today’s savvy consumers are “following” brands in social networks such as [...]

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