Advertising & Marketing Blog

Just to continue the thoughts from the previous blog, that can befound here. .. A lot of brand marketers are still dabbling with the internet and are not quite sure whether spending big dollars on the internet the way they do with print/tv/radio will drive the results they need, typically as measured for retailers by [...]

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Great recent article describing the mechanism by which media dollars are starting to shift towards digital media during the current recession. There are several reasons for this described in the complete article you can find by clicking here. I’ll try to summarize my own key findings and points to shed some light on this phenomenon. [...]

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I recently received a google alert for a recent industry award from Ad-Tech for a very successful campaign they ran for Cabela’s, the major sporting goods retailer, which utilized paid search marketing to drive consumers in-store with a printable coupon. The results were great, and very consistent with what we’ve seen with our national retail [...]

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