Advertising & Marketing Blog

I recently came across a fairly new coupon site called CouponChief.com. There were several things that impressed me with the site, which I’ll try to touch on in a bit more detail. -Layout -Look/feel -Navigation -Feedback Loop -Sharing/Tags -Offer Referral Program In general, I felt that the site had a very clean look to it. [...]

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Old-school apparel retailer SYMS has joined the throngs of major retail brands leveraging who are beginning to leverage digital media, viral and social media to drive foot traffic into their stores. SYMS has come up with an innovative marketing program that involves a sweepstakes consumers can enter to win a free suit. They are targeting [...]

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I saw a cool article on Venture Beat that discussed how Twitter is developing some new enterprise tools for businesses and larger companies who are asking them for different and more advanced features. I found this pretty interesting although very predictable. The most surprising aspect of this announcement is still no discussion on how they [...]

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One of my co-workers at RevTrax sent me this news story about Sears and how they’ve announced a marketing program that will give customers a Christmas-style savings now (in August) for purchases they make with their special stored value card online or in-store at Sears or Kmart. Sears is saying that they want to address [...]

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