Advertising & Marketing Blog

Mobile marketing is becoming more and more popular. Another recent article on the subject focused on how brands need to think about mobile marketing as an extension of their email marketing efforts, using the same hooks and perks to entice consumers to opt-in and provide their mobile phone numbers much like they do with their [...]

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In a recent blog posting at barcode.com, which you can check out here, they talked about an interesting new iPhone app from Cardstar, which allows consumers to store all their loyalty cards etc. on their iPhone and access them as needed when shopping at a retailer. I love the idea but know that there are [...]

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In a recent article on WSJ.com, which you can find by clicking here, Unilever unveiled a new program to test mobile coupons for several of their products sold through grocery stores. It’s interesting that the grocery stores want to try this out given how cumbersome this will likely be for cashiers and consumers alike. Paper [...]

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A very interesting article showing how as coupon usage is on the rise, the fraud associated with coupons is also on the rise. The interesting part of this article is that consumers are getting desperate enough to try new fraud techniques to “steal” from brands offering the coupons and the retailers. Check out the article [...]

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