Advertising & Marketing Blog

A recent article by Promo Magazine discussed how grocery coupons for coupons.com have been on fire so far this year, with the number of coupons printed by consumers so far this year surpassing the entire number for 2008. Lots of focus has been devoted to internet coupons, coupon fraud, paper versus mobile coupons etc. The [...]

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The NYT.com recently wrote an article about an interesting new bar code technology called GS1 DataBars that can help track information from products sold in grocery store chains, down to individual pieces of loose produce. The bar codes are pretty cool because they can be applied to individual pieces of fruit to capture variable weight [...]

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In a recent article by eMarketer, found here, there is discussion that the pharmaceutical industry is moving away from consumer marketing and advertising, otherwise known as direct-to-consumer (DTC) advertising. This is the type of advertising for specific drugs that you probably get annoyed by on TV or in magazines. The change is caused by smaller [...]

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I’ve been following the adoption of mobile coupons by retailers very closely. I’m not that surprised to see that a handful of supermarkets are leading the pack with testing various mobile coupon offerings. In a recent article on marketingvox, found here, it highlights some of the ways that supermarkets are able to embrace digital coupons [...]

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A friend of mine was recently written up in the NYT business section for some of the interesting work he’s doing on applying “wall-street” analytics to digital advertising. Darren Herman, president of Varick Media Management, is looking at advertising on the web much like financial traders look at investing money in untapped opportunities. It’s definitely [...]

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