Advertising & Marketing Blog

I was recently sent a very interesting article on Internet Retailer showcasing how Performics, a top-rated search agency, executed a successful campaign for Cabela’s sporting goods. They ran an in-store coupon online with google search marketing and tracked the overall impact on in-store sales. The result was phenomenal, albeit without key-word level tracking to know [...]

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“There was a 140% growth rate in online coupon use over 2007’s previous high.” -eMarketer, March 12, 2009 Coupon sites are the second most popular site (at 25% to 37%) after search engines among types of shopping sites users found very important in the past three months. -comScore “State of the US Online Retail Economy” [...]

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