Advertising & Marketing Blog

I was recently in Toronto for a search marketing conference at SMX Search Analytics and had the opportunity to sit on a panel with several search marketing experts. The conversation was very interesting and focused around how you maximize the effectiveness of paid search. One panelist suggested a great idea that had to do with [...]

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In a recent article I read on Advertising Age, which you can click to here, it was shown that consumers are using coupons at an extraordinary rate. The article stated that, behind jobs, coupons were the second most popular search on the internet. Coupon sites had 28 million unique visitors in February, up 41% from [...]

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In a recent article I read on MediaPost Publications, which you can click to here, I learned that younger consumers used coupons more than older people. This seemed completely counter-intuitive especially considering that the article also stated that 78% of coupons came from newspapers and younger people don’t read newspapers. I’m not sure what the [...]

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