Advertising & Marketing Blog

Unless you’ve been living under a rock, you know that the economy and U.S. consumer is hurting. In the past 3 months, retailers, restaurants, and any other marketer under the sun has jumped on the coupon band wagon because they know that deal-hungry consumers will likely only shop if they have a coupon. In order [...]

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We just did a press release this morning showcasing one of our largest coupon website partners, coupon cabin, and one of our largest retail clients, Jackson Hewitt. We’ve included data that might be interesting to some of you, showing how online marketing drives in-store sales results for retailers. You can find the press release by [...]

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I recently came across another article, this time by MediaVox, that discusses specifically how marketers are cutting spending on analytics, which tell them the effectiveness of their advertising. This might be the best case of “cutting off your nose to spite your face” I have heard yet in this advertising recession. I understand that budgets [...]

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