Advertising & Marketing Blog

We all know that the advertising and marketing industry is getting hit hard. Budgets are getting slashed and people are getting fired to free up cash for many organizations to stay afloat. However, from a budget perspective, it was never clear how the industry is being affected in concrete terms. I recently came across an [...]

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I recently received this online article from a friend. It’s a very interesting article that tells us some specific numbers around what we already know… that the down economy is wreaking havoc on marketers and budgets, which are being cut left and right to free up some much needed cash for other capital expenditures. The [...]

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We recently received a write-up on a prominent marketing blog a few days ago with some interesting statistics from one of our clients, Jackson Hewitt, which offers tax prep services. The results we’re seeing from an online printable coupon marketing campaign are quite impressive, with about 10% of all printed offers resulting in redemptions / [...]

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I was recently given the opportunity to speak at Affiliate Summit in Las Vegas, an online advertising conference devoted to performance-based advertising on the web. It was a great chance to provide information to people on what it means to track online ads to offline (i.e. in-store and via phone). If you’re interested in seeing [...]

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RevTrax just announced a new product release that can help retailers validate coupons being redeemed by customers in real-time to ensure against coupon fraud. This is very interesting and important for retailers who are worried that their coupons end up copied and spread intentionally to lots of different people, especially via the internet. This new [...]

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I recently submitted a speaking proposal to the SMX Search Marketing Conference in Toronto, which will focus on tracking & analytics for online search marketing. I received an email from the conference administrator this morning inviting me to present on how technology can help advertisers track the effectiveness of online search marketing on off-line sales. [...]

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