Advertising & Marketing Blog

As you might probably gather from the general theme of this blog, I’ve tried to focus on what I view as the next frontier of online marketing, which is to drive, impact and measure offline customer buying behavior. I’m a huge fan and believe this is such a big opportunity missed by most retailers. I [...]

[Read more →]

A friend of mine in the online affiliate marketing arena recently developed a blog post that focused on the relationship between online advertising and offline sales, especially at bricks & mortar retailers. The statistics he references are very compelling and spell-out why this opportunity is so big. Don’t take it from me… read his post [...]

[Read more →]

I was reading this blog post, click here, that describes Twitter and how various companies, retailers etc. use it to alert millions of people about special sales and promotions. One quote states that Dell alone generated $1 million in sales from twitter announcements. The odd thing is that Twitter is free for people and brands [...]

[Read more →]

Short answer: NO Longer Answer: I’ve been giving a lot of thought to this topic as I go to various online marketing conferences and network with business partners and professionals from the investment community. In general, I feel like the investment community that focuses on digital media still does not understand pay-for-performance marketing, which is [...]

[Read more →]

A friend of mine just send me a link to this video which explains how we are in a rapidly changing world of technology, innovation and way way too much information… check it out when you get a chance. It left me kind of uneasy, feeling as if we’ll soon be in a world like [...]

[Read more →]

For all of the folks who believe that branding is king and drives meaningful sales, you might want to check out the following article online at Promo Magazine (click here). Based on their recent study, it’s pretty obvious that while consumers may remember cool TV ads (which is the primary goal of branding advertisers), it [...]

[Read more →]