Advertising & Marketing Blog

Just came across this article on an internet marketing blog. The author makes a good point about online advertising getting credit for driving in-store sales at retailers, given that to date, most of the online advertising out there cannot be tracked in-store and hence does not get sales credit from the rest of the organization. [...]

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I was recently sent the following article by a colleague of mine that describes in lots of detail the dynamic Google is facing whereby people search on Google, click on text ads and then somehow end up buying in a physical store. Check out the article here. If you’ve been reading my blog for a [...]

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I was recently checking out a blog post from a friend of mine, Peter Bordes, over at MediaTrust / AdValiant, which can be found here. The blog post goes into some numbers to show that online media, also known as “interactive advertising,” is actually growing while the rest of the economy is slumping. The growth [...]

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I recently came across another top 10 list for retail marketers on Martin Newman’s Blog, found here. and thought… “hey, not another top 10 list…” Reading through it, however, it became clear that Martin had some really good advice for retail marketers, assuming his audience is the CMO level executive. One tiny comment / question [...]

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I was invited a couple months ago to speak in January at the upcoming Affiliate Summit Conference in Las Vegas. I’ll be presenting on the future of online marketing / advertising as a way to drive and track in-store sales… They also gave me a cool website badge… check it out… The conference is January [...]

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In the advertising world, many people are arguing that the traditional agency model is broken and isn’t really effective or relevant in today’s dynamic advertising environment. I was recently speaking with an advertising agency regarding a sales proposal for one of their clients and saw this first-hand. The traditional agency model is they get say [...]

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