Advertising & Marketing Blog

Online retail is expected to grow 12 percent this holiday season over last. Why? The major reason is that I think more people are going online, hence clicking on more ads, links, product comparisons etc. Volume of web traffic is driving online retail. There’s a question that is nagging me… Would brick and mortar retail [...]

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Well… I’m done for now with the introduction series on CPA advertising… In the advertising world, there are opposing forces. One theme that I continue to see is this over-arching desire for advertisers to quantify and measure the effectiveness of their advertising. The problem is that some advertising simply can’t be measured, and advertisers try [...]

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This post should wrap up my series on CPA Advertising 101. In this post, I hope to explain what types of media might be more “right” than others for CPA advertising. If you are interested in catching this series from the beginning, please click on some of the links below. The posts are not in [...]

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I’ve decided to take a brief reprieve from my blog series on CPA advertising / marketing to share a very interesting blog post I came across from a couple years ago. The post was written by an online marketing / advertising guru who has written extensively about the future of internet advertising on driving accountability [...]

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