This is post #5 in a series that focuses on various components of CPA (cost-per-action) advertising, such as what it is, how it’s measured, examples etc. This post will focus on several mini case-studies or examples to show you CPA advertising in real life. If you’ve missed the previous posts, you can click to them [...]
Entries from October 2008
Give me some examples of CPA marketing…
October 29th, 2008 · No Comments
Tags: Advertising / Marketing · Affiliate Marketing · General · Mobile Marketing · Print Advertising · Search Engine Marketing · TV Advertising
What are the characteristics of CPA advertising?
October 18th, 2008 · No Comments
This is the fourth post in the series to help explain the basics of CPA, or pay-for-performance marketing. If you’ve missed the first three posts, you can check them out by clicking the links below: 1) What is CPA advertising? 2) How is CPA advertising measured? 3) Pay-per-sale versus Pay-per-lead This post will aim to [...]
Tags: Advertising / Marketing · Affiliate Marketing · General · Search Engine Marketing
Pay-Per-Sale versus Pay-Per-Lead
October 6th, 2008 · No Comments
If you missed the first two posts in this series on CPA advertising 101, you can check them out first by going to the posts via links below: What is CPA Advertising How is CPA advertising Measured? Before we jump into what characteristics make up CPA advertising, we need to have a brief discussion on [...]
Tags: Advertising / Marketing · Affiliate Marketing · General · Mobile Marketing · Print Advertising · Search Engine Marketing · TV Advertising
