Advertising & Marketing Blog

This is my second post in the series on CPA (cost-per-action) advertising to explain a bit more about how it’s defined and how advertisers can benefit from it. The first post, titled, What Is CPA Advertising?, can be found by clicking here in case you want to start from the beginning. If CPA stands for [...]

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So I realized that I’ve been going on and on about this thing called CPA marketing but have never really devoted any meaningful time to explain what it means to me. By me, I mean that in advertising, CPA is one of those terms that means 10 different things to 10 different people. It’s often [...]

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I was having an interesting conversation last week with a cousin of mine who just started in an advertising sales position at a major outdoor media company. While outdoor media could mean a variety of things, let’s assume for this example that outdoor media is traditional billboard advertising. That’s what he’s selling. We spoke about [...]

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