Advertising & Marketing Blog

Not sure if any of you ever Google your own name. I do it every few weeks just to see what’s out there and whether it’s good or bad. Anyway, I was digging around on the organic Google search results and came across an interesting interview I had with a senior Professor of entrepreneurship at [...]

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So we were up in Boston earlier last week for the Affiliate Summit, one of the big conferences held three times a year for the affiliate marketing industry. The interesting thing about this conference is that it is the only conference in the industry that is not put on by one of the major affiliate [...]

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I was recently talking with my co-founder, Seth Sarelson, about a conversation he had with a search marketing professional. Seth was chatting with him about some of the technology we’re developing to track in-store purchases and promotions using bar codes. What this search marketing expert was particularly excited about was our ability to track search [...]

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