Affiliate Summit is a conference for the marketers in the performance-based advertising industry and typically happens twice or three times a year. Not sure if you remember, but we went out to the first one in Las Vegas in February and had an extremely productive trip. On August 10th, we’re heading up to Boston for [...]
Entries from July 2008
Going to Affiliate Summit in Boston
July 28th, 2008 · No Comments
Tags: Advertising / Marketing · Affiliate Marketing · Affinity Groups · Loyalty Marketing · Loyalty Programs
OnCard Marketing rebranding as RevTrax
July 21st, 2008 · No Comments
We’ve been discussing changing our corporate name, OnCard Marketing, for a while now. The decision didn’t happen overnight but happened more gradually as our business model moved away from tracking advertising on credit cards. The decision gained speed over the last couple months as I started having more and more conversations with potential customers who [...]
Tags: Advertising / Marketing · Affiliate Marketing · General
Should an ad-network own its publishers?
July 20th, 2008 · No Comments
This is a rather contentious question that people in the online advertising industry ask every once in a while. The issue is quite simple. Ad networks are supposed to be impartial and unbiased and should treat every advertiser and publisher as independent partners. The network is supposed to provide the marketplace / platform / technology [...]
Tags: Advertising / Marketing · Affiliate Marketing · Coalition Marketing · Loyalty Marketing · Loyalty Programs
