I was recently on a flight to and from Miami Florida and thought to myself, ‘wow, I wish I had wireless internet in-flight to help get a variety of work done.’ I keep wondering why airlines have been lagging to provide wireless internet to passengers the way that airports have done for years now. What [...]
Entries from June 2008
Wireless Internet on Airplanes Coming Soon…
June 26th, 2008 · No Comments
Tags: Advertising / Marketing
Wireless Internet on Airplanes Coming Soon…
June 26th, 2008 · No Comments
I was recently on a flight to and from Miami Florida and thought to myself, ‘wow, I wish I had wireless internet in-flight to help get a variety of work done.’ I keep wondering why airlines have been lagging to provide wireless internet to passengers the way that airports have done for years now. What [...]
Tags: Advertising / Marketing
Are coupons an effective branding vehicle?
June 13th, 2008 · No Comments
So I’ve been staring at a NetFlix coupon on my fridge for the past several weeks. My wife found it in a ValPak mailing and decided to save it since we were debating whether or not to sign up for the service and figured that we might as well get a deal. However, like most [...]
Tags: Mobile Marketing · Print Advertising
Why does cross-channel have to mean cross-departmental?
June 5th, 2008 · No Comments
I’ve had some interesting conversations with retailers in the past few months and have seen an interesting theme. We are typically talking to folks on the internet marketing and e-commerce team. We’re talking to these folks about cross-channel marketing opportunities whereby we could help them track the impact of online pre-shoppers on in-store purchases. We’ve [...]
Tags: Advertising / Marketing
