Advertising & Marketing Blog

by Jonathan Treiber of RevTrax

Entries from June 2008

Wireless Internet on Airplanes Coming Soon…

June 26th, 2008 · No Comments

I was recently on a flight to and from Miami Florida and thought to myself, ‘wow, I wish I had wireless internet in-flight to help get a variety of work done.’ I keep wondering why airlines have been lagging to provide wireless internet to passengers the way that airports have done for years now. What [...]

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Tags: Advertising / Marketing

Wireless Internet on Airplanes Coming Soon…

June 26th, 2008 · No Comments

I was recently on a flight to and from Miami Florida and thought to myself, ‘wow, I wish I had wireless internet in-flight to help get a variety of work done.’ I keep wondering why airlines have been lagging to provide wireless internet to passengers the way that airports have done for years now. What [...]

[Read more →]

Tags: Advertising / Marketing

Are coupons an effective branding vehicle?

June 13th, 2008 · No Comments

So I’ve been staring at a NetFlix coupon on my fridge for the past several weeks. My wife found it in a ValPak mailing and decided to save it since we were debating whether or not to sign up for the service and figured that we might as well get a deal. However, like most [...]

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Tags: Mobile Marketing · Print Advertising

Why does cross-channel have to mean cross-departmental?

June 5th, 2008 · No Comments

I’ve had some interesting conversations with retailers in the past few months and have seen an interesting theme. We are typically talking to folks on the internet marketing and e-commerce team. We’re talking to these folks about cross-channel marketing opportunities whereby we could help them track the impact of online pre-shoppers on in-store purchases. We’ve [...]

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Tags: Advertising / Marketing