Advertising & Marketing Blog

Based on the latest blog entry, one of my business contacts was apt to ask whether or not I was changing our business model. At this point, we’re not changing the business model. The blog entry was more me trying to shed some light on the topic of pay-for-performance marketing to show that it’s far [...]

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So I’ve been giving a lot of thought to performance-based marketing. Obviously, I’m a big fan and think that pure CPM advertising based on eyeballs or impressions is going the way of the dinosaur. The problem I’ve been having is that I’m not sure that a pure pay-for-performance model is completely fair to the marketers. [...]

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I was on another flight to California on Delta and had an interesting experience with my personal TV screen on the back of the seat in front of me. Typically, these things have movies or channels to watch and it’s all free. This experience was very different. There was a TV section with free channels [...]

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I was online reading an article on the New York Times website and afterwards, asked myself this question. There are a variety of reasons for this. I don’t know exactly what motivates each user on the internet. However, my feeling is that people regard online display ads as they do billboards, as passive observers. Sure, [...]

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