Advertising & Marketing Blog

As many of you know, our business at OnCard Marketing revolves around the marketing of promotions to consumers to drive sales. An irony here is that with a team of all guys, none of us use coupons on a regular basis, if at all. We constantly joke that it’s sort of funny how we are [...]

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I recently was on a flight out west and couldn’t help but notice something different about my food tray in front of me. For the first time, I noticed that the airline had sold the space on the top of the tray as advertising. There, in front of me, while I was eating, was a [...]

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I recently came across a blog post from Fred Wilson over at Union Square Ventures, found here, talking about the fact that online advertising actually underestimates the ROI of the campaign because there is almost always a positive, but unmeasurable, impact of online advertising on off-line sales. Fred is curious if there is a company [...]

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So I discussed in several previous posts my thoughts (and questions) regarding traditional media and the need for them to change their model to charge advertisers when the advertising works, however it may be defined. The question is how would this work and would the traditional media guys go for it? Answer: probably not, at [...]

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