Advertising & Marketing Blog

This is an obvious question with an obvious answer. YES. However, I’ve never been a huge believer in the measurement techniques to determine to what extent branding ads drive sales. A reader recently commented on another post bringing up some great questions about what we are truly measuring with branding ads. Brands do tons of [...]

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So I’ve been incredibly lax in posting to the blog over the last month. After the Affiliate Summit in Las Vegas, I went through a rough couple weeks moving to a new apartment with my wife, Ariel, and all the associated headaches. It’s been a bear getting back in the swing of things. The conference [...]

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