Advertising & Marketing Blog

On February 23rd, the OnCard team is heading out to Las Vegas for the annual Affiliate Summit conference from February 23-26. Each year, affiliate marketing professionals, e-commerce retailers, and online affiliate networks head out there for three days of education on latest trends, best practices and general business networking. It’s a great opportunity to meet [...]

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In a previous post, found here, I discussed advertising as a risk continuum, where on one end of the spectrum, an advertiser pays up-front and waits to measure the return. On the other end, the media channel pays for the ad-campaign and waits to see the response. As far as I’m concerned, advertising fees should [...]

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