Advertising & Marketing Blog

When people think of advertising, they don’t always think about the concept of risk. Advertising is risky, plain and simple. Advertisers traditionally spend lots of dough up-front and wait to see the results. The pay-per-eyeballs advertising model has been around since the dawn of advertising and is the riskiest and least measurable by far. As [...]

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I think the answer is YES. Trust has always been critical in the marketing field, trust of the brand, trust of the product, trust of the media. Social networking is one manifestation of this trust-factor. It all comes down to the trust you have in the person referring the message to you. If you trust [...]

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Over the holiday season, I couldn’t help but notice the huge ad blitzes by several companies. The two types of advertisers I remember most vividly are retailers, like Macy’s and Kohl’s, and liquor companies. Clothes and liquor are pretty popular gifts for the holidays, so it makes sense… I also remember reading an article talking [...]

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I was recently notified that posting comments to my posts wasn’t working properly. I checked into it with WordPress and found out that it is a well-documented issue dating back months. I messed around with the options in wordpress and it looks like it is finally working again. In case any of you have tried [...]

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There was a recent article in American Banker that focused on various online payments alternatives to credit cards like PayPal, Pay by Touch, Bill Me Later, among others. The article provokes the question as to whether or not these payment alternatives should employ rewards and loyalty currencies to promote usage. Credit card companies have been [...]

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