Advertising & Marketing Blog

I’ve been noticing recently that there are a lot of TV ads focused on retail shopping. At this time of year, I’m not surprised to see all the major retailers advertising tons of promotions to last-minute shoppers. What I was surprised to see was the predominance of TV advertising focused on gift cards. At first [...]

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One of my friends, Darren Herman, recently wrote an interesting blog post titled ‘Apple’s cash pile’ and brings up an interesting question. As Apple grows and does significantly more sales directly to consumers, are they going to run into a customer service problem that has destroyed the reputations of so many large companies? He mentions [...]

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In a recent report by comScore and The Kelsey Group, online surveys and consumer ratings of hotels, restaurants and other services have been identified as having a significant impact on the likelihood a consumer will make a purchase. Online, consumers share reviews of services and products readily with one another. These informal reviews serve as [...]

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We’ve been working on a new website design for OnCard Marketing and have just released it to the public. We realized it was a bit outdated and did not properly reflect what we’re doing in a concise format. As many of you know, OnCard’s big push is into the world of off-line performance-based marketing. I’ll [...]

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This may not come as a surprise to anybody, but the economic slowdown driven by the housing market and sub-prime mortgage market may have a significant impact on how much money consumer are expected to spend this holiday season. In a recent study, consumers reported that they will probably spend only 2% more than last [...]

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