Advertising & Marketing Blog

I recently read an interesting article about the correlation between consumer loyalty and eco-friendly brands. I think we all can agree that the ‘Green Movement’ is gaining popularity and changing the way we view consumer goods and Corporate America. While I personally believe in supporting the environment, I haven’t yet changed my consumption behavior to [...]

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I was searching on google for any type of news on rewards programs and came across a great article on EcommWire.com. It talks about Shopping Bag, which is a new software application by iBakeSale.com that gives members the ability to collect their cash-back rewards by going directly to any participating merchant’s website. Here’s headline quote [...]

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Somebody recently asked me why an organization would opt for its own credit card. There are a few rewards programs out there that have done deals with large banks for their own co-branded cards. Many of you are familiar with co-branded cards in the form of a Visa or MasterCard for a favorite sports team, [...]

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The Motley Fool recently reported that debit card rewards are measly compared to that on a credit card. The report doesn’t go into much detail but sheds light on the well-known fact that the banks that issue these cards make substantially less money on debit card transactions than they do on credit card transactions. On [...]

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In a recent report by E-Consultancy, affiliate marketing techniques have witnessed dramatic growth recently, with 78% of brands surveyed reporting that they will increase their investment in affiliate marketing over the next 2 years. This is incredible, even for an industry that has been growing dramatically since it’s inception over 10 years ago. The CEO [...]

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