Advertising & Marketing Blog

The Ken Blanchard Companies recently announced results of a study that shows passionate employees as the key component to a quality customer experience. This sounds like common sense to me. I’ve had some terrible experiences with customer service both online and offline. Companies are continuously trying to balance the value of a positive customer service [...]

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I was recently approached by Compare Rewards, a well-known blog that focuses on rewards programs and the shopping rewards industry, to see if I would be interested in participating in a blog interview about iBakeSale, how it started, and how it is different from the multitude of other rewards programs on the market. If you’re [...]

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I recently saw an announcement that 1-800 Flowers was launching a new marketing strategy on Facebook to capitalize on the social networking phenomenon. I’m not 100% sure of everything the application does, but the major focus is on rewarding Facebook users for referring friends to the 1-800 Flowers website. The application also rewards their best [...]

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In a study by the Yale School of Management, they analyzed the impact of extreme price-shoppers on retail profits, specifically focused on grocery stores. The study shows that extreme price-shoppers, which account for no more than 1.0% of total customers, are the largest drain on profits for any grocery store, but the aggregate impact to [...]

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This has to be the coolest made-up word I’ve ever heard. I stumbled across it on Wallet Mouth blog in a recent blog post. Wallet Mouth defines Wugging as follows: Wugging, or web-use giving, lets you raise money for do-gooder groups by shopping online and using search engines. Sound familiar? Sounds a lot like iBakeSale, [...]

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I just came across a blog post on ReveNews, found here, that reported on a recent announcement from Microsoft that they are acquiring Jellyfish.com for an undisclosed sum. Jellyfish is a comparative shopping website based out of Madison Wisconsin. They’ve done some interesting things with affiliate marketing and ReveNews goes into some of it on [...]

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I recently read an article on The Wise Marketer from Information Resources, Inc. that mentioned low income shoppers as providing a future growth opportunity if retailers could capture loyalty from that segment in the right way. I’m having trouble with this concept. Here’s my take… I think that existing retailers for the most part all [...]

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