Advertising & Marketing Blog

As many of you know, I’ve become a regular reader of the Affiliate Marketing Blog. It’s got some great insights into affiliate marketing. In a recent post, Shawn Collins discusses via video how a merchant can calculate the ROI on an affiliate marketing campaign. You can check out the rest of his post here but [...]

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Vesdia Corporation recently announced that DoubleClick’s Performics online affiliate network has invited Vesdia into its ranks of VIP publishers. VIP, or Very-Important-Publisher, is a positive recognition for Vesdia’s success in driving affiliate sales for Performics and its retail advertisers. Vesdia, as many of you know, recently sold its flag-ship school fundraising program, SchoolPop, to Linkshare [...]

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As many of you know, breakage is often a core part of any loyalty marketing program. People don’t all define breakage the same way, however. For purposes of this blog post (and my own personal definition), breakage refers to all the unused points, airline miles or other non-cash rewards that are left unused by consumers. [...]

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In a recent blog post by Shawn Collins over at Affiliate Marketing Blog, found here, I found out that Linkshare is going to increase the frequency with which they pay affiliates. Linkshare is one of the largest online affiliate networks and often is criticized by publishers like large rewards companies (Upromise, Ebates, iBakeSale, iGive, SchoolPop [...]

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This might seem like a trite question. But I have been thinking quite a bit about this lately since getting back from my honeymoon in Hawaii. I’ve had varying levels of customer experiences at hotels, retail outlets and restaurants, I am still uncertain as to whether these establishments can actually buy my loyalty. Let me [...]

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My co-founder at OnCard Marketing, Seth Sarelson, was recently quoted in an Adweek article by Joan Voight titled ‘Total Rewards’ Pays Off for Harrah’s. The article, found here, describes Harrah’s new membership rewards program with special focus on what industry experts have to say about the program. Great job Seth!

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I recently flew on US Air to and from Hawaii on my honeymoon. Without even seeing the new report ranking the country’s worst airlines, I could tell you that US-Air was #1. Here’s the history… We flew from NY through Phoenix to Maui and then back again and spent two weeks in paradise, although the [...]

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Yours truly, Jonathan Treiber, was recently interviewed by Tom Pick over at B2B Marketing Blog about our experience so far running OnCard Marketing, or OnCard, and iBakeSale.com. I tried to match his insightful questions with my own answers and think that overall it was a very solid interview for the company. Please check it out [...]

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CardLine Global just reported on one of the coolest stories related to credit card rewards I’ve read in a long time. Hyundai Card Co. in Seoul has opened a shop where its credit cardholders can redeem card rewards points for goods. What makes this such a cool news story is that this marks the first [...]

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In a blog post from Shawn Collins over at Affiliate Marketing Blog, I learned that Performics, the #3 online affiliate marketing network, announced the creation of a VIP club to top publishers. You can check out his blog post here. My initial response to this news is that Performics should recognize top affiliates with special [...]

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