Advertising & Marketing Blog

In a recent report by CardLine, Upromise & McDonald’s will reward gift card purchases made by customers. Upromise and McDonald’s will offer customers rewards for buying McDonald’s gift certificates and prepaid cards: 1 percent of the purchase price for registering the cards and certificates. On the McDonald’s re-loadable Arch Card, 1 percent will be applied [...]

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The Non-Profit Times just announced in their weekly newsletter that a few non-profits are starting to use mobile marketing to communicate with consumers. The amazing thing is that it is not limited to text messaging. They refer to this initiative as the new-age affinity credit card that rocked the credit card market about 20 years [...]

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This past week, iBakeSale.com launched two hundred additional top-tier brands to their online mall. Names such as Best Buy, GAP, Old Navy, Zappos, Sephora, Brooks Brothers, PetCo and many others. This is a great announcement from iBakeSale.com because it brings their top-name brands up to about 450 of the best online retailers. This should hopefully [...]

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In an article by The Wise Marketer last week, Pay By Touch announced plans to roll out kiosks with a variety of retail clients that will rapidly enroll customers in their loyalty programs. Pay By Touch, the biometric payments provider, is piloting its ‘Rapid Enrol’ kiosk with retailers in specific geographic regions, namely NY, New [...]

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Last week, Citigroup announced that it was launching a new cash-back credit card called CashReturns Card that offers cardholders unlimited cash-back. The big improvement over ordinary cash-back programs is that they will automatically write a check for the cash-back over $50 without the cardholder having to request it. This is in lieu of the $300 [...]

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In another interesting write-up by the guys at The Wise Marketer, it might not seem surprising that many students (almost half) receive funding from their baby-boomer parents. I can’t knock this because I was certainly the recipient of a generous dose of parental support. Nevertheless, it shows that based on a recent study, about 50% [...]

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I just came across this interesting article on The Wise Marketer this week that mentioned a company called RecycleBank, a US-based consumer rewards program that motivates people to recycle. This is a great idea. I would summarize their mission as Rewards for Good. Environmental issues are at the forefront of the political scene with issues [...]

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My partner at OnCard Marketing, Seth Sarelson, was published yet again in a well-regarded online marketing publication called imediaconnection. After much follow-up and persistence from our killer PR team, imediaconnection has published Seth’s piece on Coca-Cola’s rewards program. It’s also got a killer mug-shot. Check out the full article by clicking here. Congrats Seth!

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In another report by the guys at COLLOQUY, found here, there are rumblings that cell phone carriers might look more carefully at a type of loyalty or rewards program for heavy mobile users. While this is news to me, heavy cell phone users are expressing widespread interest in a cellphone loyalty program to reward them [...]

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In a study by COLLOQUY, a loyalty industry rag, it was found that online loyalty programs can actually drive repeat customer business for retailers. That’s some pretty good news for the online e-commerce industry, since they saw a reduction in online shopping this past quarter. The key here is that loyalty programs need to be [...]

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