Advertising & Marketing Blog

To read the first two parts of this article click here for part 1, and here for part 2… Two places – prepaid debit cards and remittance products. For those of you who aren’t in the industry, remittances are payments sent home by immigrant workers. According to the Inter-American Development Bank (IDB), in 2003 Latin [...]

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Congrats to Seth Sarelson, my Co-Founder at OnCard Marketing. One of his pieces, titled Missing the Mark: Loyalty and the Unbanked, was published today by CRM Buyer publication. Congrats Seth! To read the complete article on CRM Buyer, click here

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To read part 1 of this article click here… I spotted the card on the shelf near the cash register and asked the teenage cashier to activate my card and load on $50, which I paid in cash. I paid the $9.95 activation fee and left the store ($40 remaining). I used that card for [...]

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By Seth Sarelson Seth Sarelson is Chief Operating Officer & Co-Founder of OnCard Marketing, a loyalty marketing solutions provider. The company recently launched the iBakeSale fundraising rewards program. Previously, Seth held management roles for Citigroup, one of the world’s largest credit card issuers, where he helped run the company’s Global Commercial Cards business in brand [...]

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To read the first part of this article, click here… …Every marketer is looking for something a bit different – some want to drive spend with third party partners, some want consumers to spread the word about a product, and some just want to collect data. If you provide the right incentive, consumers will respond. [...]

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By Seth Sarelson, COO of OnCard Marketing (Contact: seth@oncardmarketing.com ) Spending nearly $50,000 for my new 80GB iPod means one of three things: A) I should have bought more stock in Apple B) Inflation is getting out of control C) My Citi card with “Thank You” points isn’t all that rewarding Let’s go with (C). [...]

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To view the first part of this post, click here …For an advertiser that isn’t directly selling something, like our iBakeSale fundraising rewards program that is targeting sign-ups, these paid search prices can spell disaster. The biggest question that marketers like us need to ask ourselves is “What is my cost of customer acquisition through [...]

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By Seth Sarelson Seth Sarelson is Chief Operating Officer & Co-Founder of OnCard Marketing, a loyalty marketing solutions provider. The company recently launched the iBakeSale fundraising rewards program. Previously, Seth held management roles for Citigroup, one of the world’s largest credit card issuers, where he helped run the company’s Global Commercial Cards business in brand [...]

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