Advertising & Marketing Blog

We’ve been exploring various online marketing strategies for iBakeSale and have found ourselves focusing on traditional search engine marketing by analyzing keywords and deciding how much we should pay Google/Yahoo when somebody clicks on our link. What we’ve found is astonishing. Google is a complete rip off! Using a side by side comparison of Google [...]

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We’re able to accomplish a ton of things on a limited budget and are close to launching our first branded consumer rewards program. More to come on that later. While it’s been a great experience so far, there have been plenty of frustrations with the bootstrapping process. For many entrepreneurs, bootstrapping can be a mixed-bag. [...]

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