Advertising & Marketing Blog

So Seth and I just got back from our follow-up meeting with a large NYC university alumni association. We presented the iBakeSale program and white-labeling opportunity for an alumni program for 15 minutes, 5 minutes for Q&A. It was short and sweet. They then took an informal hand vote and approved our program without any [...]

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I received a call from the Alumni president on Thursday telling me that they discussed our proposal and unanimously approved it. He invited me to present to an even larger group of 40 individuals Monday (tomorrow) night about the program. I’m not quite sure what to expect, but it will certainly be a big crowd. [...]

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Seth and I wanted to give you an update on our meeting with the executive board of a large NYC college alumni association last night. This alumni association leads lead the charge on any and all alumni programs for the entire system and wanted us to come in there and pitch them on the OnCard [...]

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Seth and I were recently invited to present OnCard Marketing and our iBakeSale program at a conference in Stamford CT on May 15th. It is a very exciting event that is focused on bridging the gap between the business world and the tech world. There are going to be speakers on a variety of topics [...]

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For other Entrepreneurs out there: Advice on benefitsI’ve been reading a lot of entrepreneurial blogs out there and found that the topic of “benefits” is rarely discussed. Most cubicle entrepreneurs, otherwise known as corporate employees, are used to a wide variety of benefits, ranging from health-care, disability, maternity leave to other forms of insurance. The [...]

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This is a follow-up post to a prior discussion on partnerships in The Beauty of Partnership Choosing a business partner can be the most important decision you can make for your start-up, since it truly is a long-term relationship that is hard to get out of if things turn South. Many people say it’s like [...]

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Check out the first post on working with Cornell MBAs at Working with Cornell MBAs The work we did with the Cornell MBAs during the fall semester went really well. Seth and I were very pleased with their work and their dedication to creating and administering the retail survey they created. They reached out to [...]

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I wanted to write a follow-up to a previous post detailing some lessons learned as we continue our capital-raising journey. The topic of the first post was focused on identifying potential investors and how to approach them. This follow-up is focused on the “how” of what documentation is needed to raise money once friends or [...]

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We are almost done developing our technology and interface for iBakeSale, our first consumer rewards program. We have just engaged a PR firm to help us market the program to consumers through a variety of on-line and off-line publications (journals, magazines, newspapers etc.). Furthermore we have hired a few more part-time technology developers to work [...]

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Read up on the first part of this process in Our Search for the Perfect PR Firm So we’ve been going through this process of selecting a PR firm for a little over a month now. It’s been quite an experience and education. I’ve spoken with about 10 firms, solicited proposals from 6, and met [...]

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