Advertising & Marketing Blog

Based on our experience over the past few months trying to raise money, we’ve learned a ton of things. I figured it would be helpful to share some of these thoughts with any budding entrepreneurs reading this blog for inspiration and advice…Based on our short experience, if you’re a start-up looking for money, you’re best [...]

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We received a check in the mail today for $15.50 from one of our merchant partners for a couple purchases one of our beta testers made through our iBakeSale program last month. The good news is that we now have a “top line” (i.e. revenues). The bad part is that it takes about 30 days [...]

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When we started OnCard Marketing a few months ago, Seth and I were fresh out of Citigroup with a list of contacts that consisted mostly of friends and fellow financial services professionals. We absolutely had scarce few people we knew in media, advertising, non-profits, publishing, PR, law, accounting, etc. However, we realized very quickly how [...]

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So Seth and I are starting to sell merchants on the merits of our first consumer rewards program, iBakeSale, which is currently under development. There are so many. We’ve created lists upon lists of merchants that we want in the program. Given our target demographic is mainly women, many of whom are moms, we focused [...]

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