Advertising & Marketing Blog

Read the first two parts of this story at Executive Recruiting, part 2 and Executive Recruiting, part 2 continued So we’ve been working with Mr. Banker for about 5 months by now. It started out pretty well. We had a bunch of great strategy talks on where we should take the business. We also met [...]

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So we’ve started collecting investor checks this week after two months of following up with prospective investors with our business plan and legal documents. This is a grueling process. Our first investor was actually a family member and our second was a family friend of my parents. There are a couple other checks from family [...]

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Seth and I have been discussing our marketing plan for OnCard Marketing and iBakeSale over the next few months. After talking with friends, advisers, and other entrepreneurs, we’ve come to the conclusion that we should look into PR (public relations) as a way to get the word out there about our first consumer rewards program, [...]

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