Advertising & Marketing Blog

We’re now in August, and Seth and I began talking about raising money from outside investors. We had begun conversations with potential technology vendors to outsource technology development to India or eastern Europe. It was going to cost anywhere from $150k to $250k depending on how complicated we wanted our technology to be. There was [...]

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To catch up on the law firm search process, check out the initial post at Searching for a Law Firm…So it’s been a few weeks since we started our search for a law firm. I’ve spoken with 5 firms and received a ton of useful information (and glossy promo materials). In the end, there were [...]

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We’ve been told that every start-up needs advisers. Especially since we’re young, a lot of people are saying that we need to form an advisory board with a few key people who would be able to provide sound business advice to us on a semi-regular basis. However, I don’t know exactly where to start. Seth [...]

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We have been using a law firm here in NY since we began in June that we got through a reference from our accountant. Our current attorney is a corporate lawyer who has helped us with things like incorporation and employment contracts with prospective employees. However, Seth and I agreed that we needed legal counsel [...]

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Two months ago, Seth and I determined that we needed a full-time technologist with us at OnCard to help manage (and understand) all the technology-related issues from outsourcing. We began a two-month search for a CTO (chief technology officer), which was the most laborious and tedious process we’ve gone through so far (it’s only been [...]

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