Advertising & Marketing Blog

To catch up, check out the previous post on Executive Recruiting, Take 1Well Seth and I met with our CEO candidate over the weekend and had a great conversation. He spent 3 days in NYC, and we met him for meals everyday and spent hours in between discussing our vision for OnCard and his ideas [...]

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Seth and I decided that magazine publishers would be a great partner for us. The magazines had tons of female subscribers and no real rewards or loyalty programs to offer them. Some have credit cards and the like, but we think we’ve got something unique. I started doing my research about a month ago on [...]

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Seth and I decided that last weekend we were going to take a trip up to Cornell to perform some research on the local market. We had discussed our business idea with some store owners over the past couple weeks informally in NYC and had gotten some good feedback. However, we really wanted to do [...]

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About a month ago, Seth and I were put in touch with an older Cornellian who had started a major enterprise out of Ithaca NY. The company dealt with student ID cards, among other things, and had just purchased a smaller company that dealt with student discounts at a variety of well-known stores, hotels, etc. [...]

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So Seth and I got to talking about the need for executive management for our new start-up. We recognized that we were a bunch of young guys without any real start-up experience. We thought that we might be best served if we brought on a more seasoned entrepreneur with lots of experience to help lead [...]

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So it was my first week at work… after a very short long-weekend for July 4th, considering my last day in the corporate world at Citigroup was June 30th. It was a very weird feeling since it was the first time in my life that I supposedly had a job but no physical office to [...]

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