Advertising & Marketing Blog

Just last week, Kmart launched a geo-targeted email campaign with a coupon only available at certain stores. Within hours, the coupon hit the deal sites and blogs and went “national” in a way they clearly did not intend. What ensued was short of mayhem. Consumers were printing and attempting to redeem them at their nearest [...]

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In an article published on Chain Store Age Magazine, available here, we spoke about the ongoing shift from direct mail to digital forms of 1-to-1 marketing, including email and social media. With the price of production and postage going up with no end in sight, digital marketing becomes ever more appealing from a cost perspective. [...]

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