Advertising & Marketing Blog

I haven’t been super up-to-speed on Twitter’s newly announced advertising model, so I recently read an article on Forbes (click to read full article here) that outlines the 101′s of their new model. Some may call is contextual advertising, others are calling engagement advertising. Simply put, they’re steering clear of the display ad-model and selling [...]

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In an article published on Chain Store Age Magazine, available here, we spoke about the ongoing shift from direct mail to digital forms of 1-to-1 marketing, including email and social media. With the price of production and postage going up with no end in sight, digital marketing becomes ever more appealing from a cost perspective. [...]

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In a recent article published on iMedia Connection, RevTrax co-founders Seth Sarelson and Jonathan Treiber write about how retail and restaurant chains can use paid search marketing to facilitate the viral marketing of coupons on the internet that will drive foot traffic offline into the stores. Combining social media, email marketing and a well-executed search [...]

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In a very interesting blog post, which you can find here, Gavin Dunaway talked about how Social Media is spurring a new generation of “coupon clipper” that is replacing the more ambitious person who used to spend every Sunday clipping coupons from the newspaper. Today’s savvy consumers are “following” brands in social networks such as [...]

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