Advertising & Marketing Blog

A lot of recent press has been focused on mobile coupons of all shapes and forms. Coupons via SMS with promo codes or via bar codes, like for Starbucks and Target written up here, are just some of the ways marketers are delivering coupons to the users phone. I’ll try to break down mobile coupons [...]

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In a recent article in the Wall Street Journal, full story by clicking here, it looks like many major restaurant chains are developing mobile apps that will piggy-back on the location based capabilities of newest generation smartphones, like the iPhone and google Android phone. The GPS capabilities will allow restaurants to target offers to customers [...]

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RevTrax was in the news recently with a new article published by co-founders Seth Sarelson and Jonathan Treiber (yours truly) in Multichannel Merchant titled “Ten Tips for Curtailing Coupon Fraud.” The article is for bricks & mortar retail, restaurant and packaged good manufacturers looking to embrace best practices for online coupons. I’ll let you guys [...]

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Just last week, Kmart launched a geo-targeted email campaign with a coupon only available at certain stores. Within hours, the coupon hit the deal sites and blogs and went “national” in a way they clearly did not intend. What ensued was short of mayhem. Consumers were printing and attempting to redeem them at their nearest [...]

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In an article published on Chain Store Age Magazine, available here, we spoke about the ongoing shift from direct mail to digital forms of 1-to-1 marketing, including email and social media. With the price of production and postage going up with no end in sight, digital marketing becomes ever more appealing from a cost perspective. [...]

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In a recent article published on iMedia Connection, RevTrax co-founders Seth Sarelson and Jonathan Treiber write about how retail and restaurant chains can use paid search marketing to facilitate the viral marketing of coupons on the internet that will drive foot traffic offline into the stores. Combining social media, email marketing and a well-executed search [...]

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In a recent article by Chain Store Age, Target announced that they are rolling out a mobile coupon initiative chain-wide, which will involve the ability for their stores/registers to scan bar codes off of customers’ mobile phones. This is a hugely significant evolution in digital marketing for two specific reasons. First, the President of Target.com, [...]

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Google recently released a study showing that online search queries for coupons is up 30% over last year. That may not come as a surprise; however, that increase is over and above a record number in the history of online coupons. 2008 was supposedly the biggest year ever for online coupons, so the significant increase [...]

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In a very interesting blog post, which you can find here, Gavin Dunaway talked about how Social Media is spurring a new generation of “coupon clipper” that is replacing the more ambitious person who used to spend every Sunday clipping coupons from the newspaper. Today’s savvy consumers are “following” brands in social networks such as [...]

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Just to continue the thoughts from the previous blog, that can befound here. .. A lot of brand marketers are still dabbling with the internet and are not quite sure whether spending big dollars on the internet the way they do with print/tv/radio will drive the results they need, typically as measured for retailers by [...]

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