Advertising & Marketing Blog

Rakuten, a major Japanese online shopping mall operator, has been on a buying spree of other smaller internet companies focused on eCommerce retailing. In a recent article, found here, the company announced the second major acquisition after its announcement to purchase buy.com in the U.S. Rakuten owns and operates a diverse set of companies, from [...]

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I haven’t been super up-to-speed on Twitter’s newly announced advertising model, so I recently read an article on Forbes (click to read full article here) that outlines the 101′s of their new model. Some may call is contextual advertising, others are calling engagement advertising. Simply put, they’re steering clear of the display ad-model and selling [...]

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In a recent article on MediaPost, Click Forensics announced that they are launching a new service to qualify impressions / traffic from display ads. I’m not sure the extent to which how they will be measuring fraud and validity of impressions from display advertising. I’m curious to know whether it’s fraud on the part of [...]

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Just to continue the thoughts from the previous blog, that can befound here. .. A lot of brand marketers are still dabbling with the internet and are not quite sure whether spending big dollars on the internet the way they do with print/tv/radio will drive the results they need, typically as measured for retailers by [...]

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Great recent article describing the mechanism by which media dollars are starting to shift towards digital media during the current recession. There are several reasons for this described in the complete article you can find by clicking here. I’ll try to summarize my own key findings and points to shed some light on this phenomenon. [...]

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A friend of mine was recently written up in the NYT business section for some of the interesting work he’s doing on applying “wall-street” analytics to digital advertising. Darren Herman, president of Varick Media Management, is looking at advertising on the web much like financial traders look at investing money in untapped opportunities. It’s definitely [...]

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I was recently sent a very interesting article on Internet Retailer showcasing how Performics, a top-rated search agency, executed a successful campaign for Cabela’s sporting goods. They ran an in-store coupon online with google search marketing and tracked the overall impact on in-store sales. The result was phenomenal, albeit without key-word level tracking to know [...]

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Unless you’ve been living under a rock, you know that the economy and U.S. consumer is hurting. In the past 3 months, retailers, restaurants, and any other marketer under the sun has jumped on the coupon band wagon because they know that deal-hungry consumers will likely only shop if they have a coupon. In order [...]

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We just did a press release this morning showcasing one of our largest coupon website partners, coupon cabin, and one of our largest retail clients, Jackson Hewitt. We’ve included data that might be interesting to some of you, showing how online marketing drives in-store sales results for retailers. You can find the press release by [...]

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I recently came across another article, this time by MediaVox, that discusses specifically how marketers are cutting spending on analytics, which tell them the effectiveness of their advertising. This might be the best case of “cutting off your nose to spite your face” I have heard yet in this advertising recession. I understand that budgets [...]

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