Advertising & Marketing Blog

In a recent news release, IBM announced it is acquiring Coremetrics, a prominent online web-analytics company.This is somewhat surprising given that their largest competitor, Omniture, recently sold to Adobe Software for over $1 billion. Adobe and IBM seem like very different sorts of companies within the technology universe that would have an interest in web-analytics [...]

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A lot of recent press has been focused on mobile coupons of all shapes and forms. Coupons via SMS with promo codes or via bar codes, like for Starbucks and Target written up here, are just some of the ways marketers are delivering coupons to the users phone. I’ll try to break down mobile coupons [...]

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In a recent article in the Wall Street Journal, full story by clicking here, it looks like many major restaurant chains are developing mobile apps that will piggy-back on the location based capabilities of newest generation smartphones, like the iPhone and google Android phone. The GPS capabilities will allow restaurants to target offers to customers [...]

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RevTrax was in the news recently with a new article published by co-founders Seth Sarelson and Jonathan Treiber (yours truly) in Multichannel Merchant titled “Ten Tips for Curtailing Coupon Fraud.” The article is for bricks & mortar retail, restaurant and packaged good manufacturers looking to embrace best practices for online coupons. I’ll let you guys [...]

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In an article published on Chain Store Age Magazine, available here, we spoke about the ongoing shift from direct mail to digital forms of 1-to-1 marketing, including email and social media. With the price of production and postage going up with no end in sight, digital marketing becomes ever more appealing from a cost perspective. [...]

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In a recent article on MediaPost, Tremor Media announced that they are improving their ad targeting by using more real-time audience data. Although a much needed improvement, this trend across the web certainly continues to blur the line between customer-privacy and ad-targeting… Check out the full article here.

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Just to continue the thoughts from the previous blog, that can befound here. .. A lot of brand marketers are still dabbling with the internet and are not quite sure whether spending big dollars on the internet the way they do with print/tv/radio will drive the results they need, typically as measured for retailers by [...]

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Great recent article describing the mechanism by which media dollars are starting to shift towards digital media during the current recession. There are several reasons for this described in the complete article you can find by clicking here. I’ll try to summarize my own key findings and points to shed some light on this phenomenon. [...]

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I was recently asked to participate in an interview with Jim Blasingame of the Small Business Advocate to share our experiences as an entrepreneurial start-up and what lessons we’ve learned and the value of doing business face-to-face with customers and partners. Click here for a link to the radio interview and let me know what [...]

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I saw a cool article on Venture Beat that discussed how Twitter is developing some new enterprise tools for businesses and larger companies who are asking them for different and more advanced features. I found this pretty interesting although very predictable. The most surprising aspect of this announcement is still no discussion on how they [...]

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