Advertising & Marketing Blog

RevTrax was in the news recently with a new article published by co-founders Seth Sarelson and Jonathan Treiber (yours truly) in Multichannel Merchant titled “Ten Tips for Curtailing Coupon Fraud.” The article is for bricks & mortar retail, restaurant and packaged good manufacturers looking to embrace best practices for online coupons. I’ll let you guys [...]

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I was recently asked to participate in an interview with Jim Blasingame of the Small Business Advocate to share our experiences as an entrepreneurial start-up and what lessons we’ve learned and the value of doing business face-to-face with customers and partners. Click here for a link to the radio interview and let me know what [...]

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I’ve been following the adoption of mobile coupons by retailers very closely. I’m not that surprised to see that a handful of supermarkets are leading the pack with testing various mobile coupon offerings. In a recent article on marketingvox, found here, it highlights some of the ways that supermarkets are able to embrace digital coupons [...]

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I recently received this online article from a friend. It’s a very interesting article that tells us some specific numbers around what we already know… that the down economy is wreaking havoc on marketers and budgets, which are being cut left and right to free up some much needed cash for other capital expenditures. The [...]

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I was recently given the opportunity to speak at Affiliate Summit in Las Vegas, an online advertising conference devoted to performance-based advertising on the web. It was a great chance to provide information to people on what it means to track online ads to offline (i.e. in-store and via phone). If you’re interested in seeing [...]

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Not sure if any of you ever Google your own name. I do it every few weeks just to see what’s out there and whether it’s good or bad. Anyway, I was digging around on the organic Google search results and came across an interesting interview I had with a senior Professor of entrepreneurship at [...]

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