Advertising & Marketing Blog

MediaPost recently wrote an article focused on the newspaper industry that didn’t harp on the declining circulations and depleting ad-revenue for a change. The article, found here, talks about online local newspaper websites that focus on local content. It’s a very interesting report that consumers would trust local newspaper sites regarding content, editorials, etc. versus [...]

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In an article published on Chain Store Age Magazine, available here, we spoke about the ongoing shift from direct mail to digital forms of 1-to-1 marketing, including email and social media. With the price of production and postage going up with no end in sight, digital marketing becomes ever more appealing from a cost perspective. [...]

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In a very interesting blog post, which you can find here, Gavin Dunaway talked about how Social Media is spurring a new generation of “coupon clipper” that is replacing the more ambitious person who used to spend every Sunday clipping coupons from the newspaper. Today’s savvy consumers are “following” brands in social networks such as [...]

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Just to continue the thoughts from the previous blog, that can befound here. .. A lot of brand marketers are still dabbling with the internet and are not quite sure whether spending big dollars on the internet the way they do with print/tv/radio will drive the results they need, typically as measured for retailers by [...]

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Great recent article describing the mechanism by which media dollars are starting to shift towards digital media during the current recession. There are several reasons for this described in the complete article you can find by clicking here. I’ll try to summarize my own key findings and points to shed some light on this phenomenon. [...]

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I was recently asked to participate in an interview with Jim Blasingame of the Small Business Advocate to share our experiences as an entrepreneurial start-up and what lessons we’ve learned and the value of doing business face-to-face with customers and partners. Click here for a link to the radio interview and let me know what [...]

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A recent article by Promo Magazine discussed how grocery coupons for coupons.com have been on fire so far this year, with the number of coupons printed by consumers so far this year surpassing the entire number for 2008. Lots of focus has been devoted to internet coupons, coupon fraud, paper versus mobile coupons etc. The [...]

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In a recent article by eMarketer, found here, there is discussion that the pharmaceutical industry is moving away from consumer marketing and advertising, otherwise known as direct-to-consumer (DTC) advertising. This is the type of advertising for specific drugs that you probably get annoyed by on TV or in magazines. The change is caused by smaller [...]

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I’ve been following the adoption of mobile coupons by retailers very closely. I’m not that surprised to see that a handful of supermarkets are leading the pack with testing various mobile coupon offerings. In a recent article on marketingvox, found here, it highlights some of the ways that supermarkets are able to embrace digital coupons [...]

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In a recent article I read on MediaPost Publications, which you can click to here, I learned that younger consumers used coupons more than older people. This seemed completely counter-intuitive especially considering that the article also stated that 78% of coupons came from newspapers and younger people don’t read newspapers. I’m not sure what the [...]

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