Advertising & Marketing Blog

Google recently announced a deal with TiVo to use their anonymous user data from shows people watch via DVR and incorporate it via Google ad measurement system. The terms and details of the deal have not been disclosed but I wonder if Google is matching up IP addresses via TiVo and a user’s computer/internet connection [...]

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Great article at MediaPost Pubs on how coupons and wal-mart are leading the charge in back-to-school. The funny part is that they don’t say which has been more successful, all coupons or just Wal-Mart, drawing the distinction that Wal-Mart doesn’t do coupons and has remained true to its everyday-low-price strategy. However, both strategies have their [...]

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In a recent article by eMarketer, found here, there is discussion that the pharmaceutical industry is moving away from consumer marketing and advertising, otherwise known as direct-to-consumer (DTC) advertising. This is the type of advertising for specific drugs that you probably get annoyed by on TV or in magazines. The change is caused by smaller [...]

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I recently came across another article, this time by MediaVox, that discusses specifically how marketers are cutting spending on analytics, which tell them the effectiveness of their advertising. This might be the best case of “cutting off your nose to spite your face” I have heard yet in this advertising recession. I understand that budgets [...]

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We all know that the advertising and marketing industry is getting hit hard. Budgets are getting slashed and people are getting fired to free up cash for many organizations to stay afloat. However, from a budget perspective, it was never clear how the industry is being affected in concrete terms. I recently came across an [...]

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I recently received this online article from a friend. It’s a very interesting article that tells us some specific numbers around what we already know… that the down economy is wreaking havoc on marketers and budgets, which are being cut left and right to free up some much needed cash for other capital expenditures. The [...]

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For all of the folks who believe that branding is king and drives meaningful sales, you might want to check out the following article online at Promo Magazine (click here). Based on their recent study, it’s pretty obvious that while consumers may remember cool TV ads (which is the primary goal of branding advertisers), it [...]

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I recently came across another top 10 list for retail marketers on Martin Newman’s Blog, found here. and thought… “hey, not another top 10 list…” Reading through it, however, it became clear that Martin had some really good advice for retail marketers, assuming his audience is the CMO level executive. One tiny comment / question [...]

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In the advertising world, many people are arguing that the traditional agency model is broken and isn’t really effective or relevant in today’s dynamic advertising environment. I was recently speaking with an advertising agency regarding a sales proposal for one of their clients and saw this first-hand. The traditional agency model is they get say [...]

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Online retail is expected to grow 12 percent this holiday season over last. Why? The major reason is that I think more people are going online, hence clicking on more ads, links, product comparisons etc. Volume of web traffic is driving online retail. There’s a question that is nagging me… Would brick and mortar retail [...]

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