Advertising & Marketing Blog

I recently came across a blog post from Fred Wilson over at Union Square Ventures, found here, talking about the fact that online advertising actually underestimates the ROI of the campaign because there is almost always a positive, but unmeasurable, impact of online advertising on off-line sales. Fred is curious if there is a company [...]

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There was a recent article in American Banker that focused on various online payments alternatives to credit cards like PayPal, Pay by Touch, Bill Me Later, among others. The article provokes the question as to whether or not these payment alternatives should employ rewards and loyalty currencies to promote usage. Credit card companies have been [...]

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I recently read an interesting article about the correlation between consumer loyalty and eco-friendly brands. I think we all can agree that the ‘Green Movement’ is gaining popularity and changing the way we view consumer goods and Corporate America. While I personally believe in supporting the environment, I haven’t yet changed my consumption behavior to [...]

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Somebody recently asked me why an organization would opt for its own credit card. There are a few rewards programs out there that have done deals with large banks for their own co-branded cards. Many of you are familiar with co-branded cards in the form of a Visa or MasterCard for a favorite sports team, [...]

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CardLine Global just reported on one of the coolest stories related to credit card rewards I’ve read in a long time. Hyundai Card Co. in Seoul has opened a shop where its credit cardholders can redeem card rewards points for goods. What makes this such a cool news story is that this marks the first [...]

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