Advertising & Marketing Blog

RevTrax was in the news recently with a new article published by co-founders Seth Sarelson and Jonathan Treiber (yours truly) in Multichannel Merchant titled “Ten Tips for Curtailing Coupon Fraud.” The article is for bricks & mortar retail, restaurant and packaged good manufacturers looking to embrace best practices for online coupons. I’ll let you guys [...]

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Old-school apparel retailer SYMS has joined the throngs of major retail brands leveraging who are beginning to leverage digital media, viral and social media to drive foot traffic into their stores. SYMS has come up with an innovative marketing program that involves a sweepstakes consumers can enter to win a free suit. They are targeting [...]

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One of my friends, Darren Herman, recently wrote an interesting blog post titled ‘Apple’s cash pile’ and brings up an interesting question. As Apple grows and does significantly more sales directly to consumers, are they going to run into a customer service problem that has destroyed the reputations of so many large companies? He mentions [...]

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The Ken Blanchard Companies recently announced results of a study that shows passionate employees as the key component to a quality customer experience. This sounds like common sense to me. I’ve had some terrible experiences with customer service both online and offline. Companies are continuously trying to balance the value of a positive customer service [...]

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In a study by the Yale School of Management, they analyzed the impact of extreme price-shoppers on retail profits, specifically focused on grocery stores. The study shows that extreme price-shoppers, which account for no more than 1.0% of total customers, are the largest drain on profits for any grocery store, but the aggregate impact to [...]

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This might seem like a trite question. But I have been thinking quite a bit about this lately since getting back from my honeymoon in Hawaii. I’ve had varying levels of customer experiences at hotels, retail outlets and restaurants, I am still uncertain as to whether these establishments can actually buy my loyalty. Let me [...]

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I recently flew on US Air to and from Hawaii on my honeymoon. Without even seeing the new report ranking the country’s worst airlines, I could tell you that US-Air was #1. Here’s the history… We flew from NY through Phoenix to Maui and then back again and spent two weeks in paradise, although the [...]

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In a recent white paper by the Peppers & Rogers group, it seems as through companies who adopt a “single customer view” often win out. How can one customer view-point work for all customers? Well, I don’t think that’s exactly what they mean. A single customer view argues that companies have to start communicating with [...]

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